Felton Lewis IV

Head of Alliances Newmine

Felton Lewis IIII, Head of Alliances at Newmine, has 30+ years of experience helping Retailers, Manufacturers, and 3PL’s recognize business value from their investment in technology. Felton established a 12 year supply chain footprint with Kellogg’s in Distribution, Transportation, Manufacturing, and Corporate Logistics and led the design and development of the Kellogg Distribution Management System.  

Felton joined YANTRA in 1999, a software startup that launched Distributed Order Management, and he led client engagement, account management, and the early adoption of DOM and WMS deployments for Retailers, Distributors, and Global 3PL’s.  YANTRA was acquired by Sterling Commerce in 2005, and sold to IBM in 2010.  Felton transitioned from IBM in 2013, into heading up Alliances and Strategic Partnerships for several IBM Premier Business Partners.

Today, Felton serves as the Chief Returns Officer product champion for Newmine, and he engages directly with Retail execs on building a defensible business case for a Returns Reduction initiative and/or program. Felton manages the firm’s strategic partnership with Manhattan Associates, Microsoft, and the Retail Value Chain Federation.