Kent Perry is a customer management consultant that works with top ecommerce players to solve critical pain points in the omnichannel retail experience. After spending nearly two decades working in strategy and product management for global brands and startups, Kent knows what truly drives customer loyalty and omnichannel conversion – and it’s not offering free returns. It’s how well you understand the customer journey and how much you reduce friction in an omnichannel world. Kent has consulted for top retail and ecommerce brands including Macy’s, Bloomingdale’s, and Amazon. In addition to his extensive strategy and product management consulting, Kent has launched several new product categories for leading consumer electronics firms. Kent holds a BS in engineering from North Carolina State University and an MBA in marketing from the University of Tennessee.